Archive - Sam Lafontaine

Embrace the nonlinearity

A reminder that the buying journey is anything but linear. We should embrace that.

Jul 21, 2022 •

Creating vs. capturing vs. activating demand

My mental model for PLG marketing

Jul 18, 2022 •

June 2022

The current state of B2B Marketing

My thoughts on B2B marketing today and how I think it's changing – and how we, as marketers, should adapt.

Jun 8, 2022 •

September 2020

Reducing Friction

How to design your product for maximal use

Sep 28, 2020 •

July 2020

003 – Growth Loops

Let your product do the heavy lifting

Jul 29, 2020 •

002 – Champion Moving Campaigns

How to turn employee churn into a cheap acquisition channel.

Jul 21, 2020 •

001 – Negative Churn

Is this the holy grail of SaaS?

Jul 16, 2020 •

Sam's Newsletter

Welcome to my newsletter!

Jul 1, 2020

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